Saturday, July 27, 2013
Hello,
This blog is about the power of online shopping. Online shopping is becoming more popular. It is more convenient and affordable.
This blog mention three shopping websites: Amazon, Google shopping, and Gam Fly. Amazon and Google are broader older companies with wider demographic customers. Whereas the history of Game fly started eleven years ago since 2002 according to Wikipedia, and the website focuses on smaller customers.
This blog has more focus on Game Fly than to Amazon and Google.
One search is on GameFly. It is an upstart business-- a company that specializes in buying, selling, renting, and downloading used games online.
The history of the company started couple of years ago, and the website may have a great future. They may have a great future because their business is stable. The website culture is using recent technologies like social media to reach out to their customers and to make business. The down side of their business is the threat of a copy right law suit.
Here are the direct links to Amzon, Google, and Game Fly shopping sites.
When I compared and contrasted Amazon.com, Google shopping, and other online stores like gamefly.com shopping sites, I found that their users interface with each other with each service. Amazon and Google are offering the same kind of services. They are boarder, but Amazon is the broadest of the three sites. Game fly is specializing in used games. The three sites are the same since three of them fill a niche by selling products on-line, and three of them use accept the same methods for payments on-line. Either these payments were pay-pal, personal credit cards, or the site credit cards. The entire three sites have on month returning policy and care about their customers’ satisfaction.
Each company positions shopping with respect to its other business in a different way. Amazon focuses in shopping primary, Google focuses on the URL for its search engine, images, you tubes, maps quest, and etc. where Game Fly is small company comparing to Amazon and Google, and Game Fly is for renting used games primary not for selling. Game fly makes money from renting used games. They buy the used game once, and they rent it many times to many users. After a person buys the CD, he/she may sell it for a cheaper price without making profit. This may face Game fly with a copyright law suit one day. If Microsoft and Xbox try to claim copy rights or claim share of profit from used games, they have to deal with all the nerdy individual buyers and sellers. According to Will Microsoft allows Xbox One game rentals? Even rental companies don't know article in PC website, “Copyright of PC Magazine is the property of ZDNet and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use” (Hackman, Web). If it is not related to games, it has nothing to do with Game fly. So far, for Game fly, they focus on renting games comparing to its other business, and that including selling games, and games’ console.
With it broader sites, amazon sells about everything to anybody with a credit cards. They are like super-Wal-Mart; Google sells house products, and I guess that will make their focus, people who are detail oriented in houses’ goodies, whereas Game fly is a website that appeals to a specific audience. Game Fly target specific demographic customers. GameFly targets game lovers and nerds especially teenagers. GameFly focus on young generation customers. When I checked the website myself, I found that it advertise through social media like face book and twitter. GameFly is able to post to the person friends on his/her behalf is the person Ok it. For advertisement and reaching out to their demographic customers, the on-line site use social network. A person may sign his/her Facebook or twitter account and link it to their web-site, and GameFly web-site would be able access the person public profile, including his/her friend list, email address, birthday and place of residence.
Although Game Fly is a successful company, I would recommend amazon because they are broader.
“C/net.” GameFly prepping digital-download service. 9 August, 2011. Web. 21 June 2013.
After only 10 years in business, Game Fly is able to rent
and sell games using the internet download feature, (Wikipedia). Game Fly
web-site may have a promising future because the market they are in is a staple
market that does not require large investment.
They pay little to invest in their business; still they succeed in
making the six digit number profit. According to Paid Content website
The Company, founded in 2002 and funded by Sequoia Capital,
Tenaya Capital, and others, has a subscription service where it charges about
$23 a month for unlimited rentals and game play. For the six months ended Sept.
30, Game Fly had revenues of $47.7 million, and $2.97 million in profits,
compared with prior-year revenues of $39.4 million and profits of $5.4 million.
For fiscal year 2009 ended March 31, it had net income of $4.0 million, on
revenues of $84.67 million. It had about 334K subscribers at the end of
September last year. Last year the company expanded beyond online, and
partnered with Barnes & Noble (NYSE: BKS) to set up new G-Box Kiosks at
various campus bookstores (Rafat Ali, web)
Another reason for their success is that Game Fly use
whatever technologies exist and go beyond it. A person may download games to
most electronics. According to Game Fly to Publish Ios, Android Games; Launch
Android App Store article, “Game Fly cofounder and its senior vice president of
business development and content, said in a statement
“We plan to be a leading player in mobile games by launching
our retail Game Store for Android and helping to fund mobile developers of all
sizes to publish, promote and sell their smartphone and tablet games”
They are always in the head of the game. According to an
article in C/net website called Game Fly prepping digital-download service,
Game Fly business will, “will give customers far more options than any
competitor, by delivering the "ultimate choice of how, what, when, and
where they game”(C/net). I believe GameFly business will eventually replace
other non on-lines sites. They may replace other non-online business because
they are cheaper and more convenience. Some investors invest their money in the
web-site. Michael Moritz said, “the
ranking partner at Sequoia Capital, has put an estimated $100 million of
Sequoia's money into ten consumer ventures, including GameFly (online videogame
rentals), Plaxo (online address books), Red Envelope and Zappos (e-tailing),
plus a Web site for planning trips like rafting down the Colorado River
(Kayak.com) and a way to play fantasy football on your cell phone (Digital
Chocolate)” (Power to the people, on-line).
The company culture is to use every affordable technology
for their advantage. For example, they use social media for communication.
Relying in so much affordable available technology to make a
profit, may cost the website a law suit for CD,s copyrights!If a law suit takes
place, the lawsuit will be an argument about
if the egg came before the chicken or the chicken came before the egg;
which is mean it will be an argument of who come up with the technology, who add to it, and who sell what.
Game Fly is new business that has been here for only11
years; still they succeed of making an on-line business. They appeal well to
their customers and they accelerate with the speed of technology acceleration.
The down side of their business is the copyright issue, and so far, they do not
have any claims or legal issues with Microsoft or Xbox business.
Work Cited
“C/net.”GameFly prepping digital-download service. 9 August,
2011. Web. 21 June 2013.
“Game Rental Service Gamefly Files For IPO; Up To $50
Million Raise.” Paid Content. Web. 2 February. 2010. 5 July. 2013.
“PC.” Will Microsoft allows Xbox One game rentals? Even
rental companies don't know. 22 May, 2013. Web. 21 June 2013.
GameFly, Games delivered site. The Best Way to Buy and Rent
Games, 2012. Web. 20 June. 2013.
Moscaritolo, Angela. "Gamefly To Publish Ios, Android
Games; Launch Android App Store." PC Magazine (2012): 1. Academic Search
Complete. Web. 22 June 2013.
Wikipedia contributors. "GameFly." Wikipedia, The
Free Encyclopedia. Wikipedia, The Free Encyclopedia, 2 Jun. 2013. Web. 21 Jun.
2013.
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