When I compared and contrasted Amazon.com, Google shopping, and other online stores like gamefly.com shopping sites, I found that their users interface with each other with each service. Amazon and Google are offering the same kind of services. They are boarder, but Amazon is the broadest of the three sites. Game fly is specializing in used games. The three sites are the same since three of them fill a niche by selling products on-line, and three of them use accept the same methods for payments on-line.   Either these payments were pay-pal, personal credit cards, or the site credit cards. The entire three sites have on month returning policy and care about their customers’ satisfaction.   

Each company positions shopping with respect to its other business in a different way. Amazon focuses in shopping primary, Google focuses on the URL for its search engine, images, you tubes, maps quest, and etc. where Game Fly is small company comparing to Amazon and Google, and Game Fly is for renting used games primary not for selling. Game fly makes money from renting used games. They buy the used game once, and they rent it many times to many users. After a person buys the CD, he/she may sell it for a cheaper price without making profit. This may face Game fly with a copyright law suit one day. If Microsoft and Xbox try to claim copy rights or claim share of profit from used games, they have to deal with all the nerdy individual buyers and sellers.  According to Will Microsoft allows Xbox One game rentals? Even rental companies don't know article in PC website, “Copyright of PC Magazine is the property of ZDNet and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use” (Hackman, Web). If it is not related to games, it has nothing to do with Game fly. So far, for Game fly, they focus on renting games comparing to its other business, and that including selling games, and games’ console.

With it broader sites, amazon sells about everything to anybody with a credit cards. They are like super-Wal-Mart; Google sells house products, and I guess that will make their focus, people who are detail oriented in houses’ goodies, whereas Game fly is a website that appeals to a specific audience. Game Fly target specific demographic customers. GameFly targets game lovers and nerds especially teenagers. GameFly focus on young generation customers. When I checked the website myself, I found that it advertise through social media like face book and twitter. GameFly is able to post to the person friends on his/her behalf is the person Ok it. For advertisement and reaching out to their demographic customers, the on-line site use social network. A person may sign his/her Facebook or twitter  account and link it to their web-site, and GameFly web-site would be able  access the person  public profile, including his/her friend list, email address, birthday and place of residence.

Although Game Fly is a successful company, I would recommend amazon because they are broader. 

“C/net.” GameFly prepping digital-download service. 9 August, 2011. Web. 21 June 2013.